My dad used to tell
me stories about the day every year that the auto manufacturers introduced
their new line of cars and trucks.
That day, people
would flock to the dealerships. It looked like the county fair at the local car
lots. Dealers sold more cars that day than the whole month before.
There wasn't anything
like that excitement, I've been told.
Today, new models
hardly get noticed. At least not the way they used to.
Why?
Because there is so
much more trying to grab our attention today.
Because billions of
dollars have been spent by companies in all the world's industries studying
what makes us buy or not buy things. Learning how to target us more
effectively.
I mean, at every turn
everything we could ever want, as a consumer, is being promoted to us...
"Get me!"
"All your
friends have me." "You deserve to have me now!"
The marketing noise
is deafening.
And it works. It makes
us want what's being sold... right now.
In fact, it makes us
want to have EVERYTHING now.
"Why does THAT
person get to have that car, those clothes, that girl friend, that job, that
grade, those sneakers when I'm stuck with less."
"I deserve to
have it now."
"Let's steal
that money, that bottle, that shirt, that car, his girl friend."
"Life's not
fair."
Yeah, life's not
always fair. But that's life.
Oh, I know, life's
too short to work so hard to be thin, to be financially secure, to follow rules,
to get good grades, to...
Too often, depression
and anxiety is a result of false expectations of what life "should"
be.
Did you ever hear of
the saying, "If you always do what you've always done, you'll always get
what you've always gotten?"
So my dear, dear
friend, in the areas of life that you want to change, you need concrete goals
or you'll always get the usual crap.
Did you ever meet anyone who lost 50 pounds or more unless they
had the goal to do so?
No goal... no
achievement.
How about building a
multi-million dollar company without some clear daily and long-term goals?
Does anyone get
straight A's without the goal to do so first?
Let me be as clear
about this as I can be...You can get along, get some halfway decent grades,
maybe rise up in your company just by showing up, get married, have kids and
have a fairly average life without clear goals.
I mean, if you're
typical you've gotten where you are now without setting and achieving any
REALLY challenging benchmarks for yourself in any area of life. If you're
typical and honest with yourself, you'll likely agree.
And while this
discussion isn't meant to be the final word on goals, I think you can see now
that committing to a clearly defined goal is critical to getting what you
really want.
Especially with all
of life's distractions, and the constant pressures to believe that our
successes must happen NOW.
Want energy? Set some
goals in any area of life you want.
And this time, commit
to it like you've never committed to anything before.
This process will
give you such a charge it will astound you.
Truly depressed? Then
set a really challenging goal and work like you've never worked for anything
else before.
Make reaching this
goal the most important thing.
And I know this
sounds too simple.
Look, life isn't as
complicated as it feels sometime.
My life sucked in
every way until I was nearly 25 years old.
I got fired from a
lot of minimum wage jobs and had to live in a 9 year old van as a result.
And it didn't turn
around until I got super focused on one thing... keeping a job. When I focused
on that almost exclusively, suddenly I started to get really good at it.
I didn't get fired either.
Well, many huge goals
later, and my web site is the biggest of its kind in the world. And there are
many other incredible things going on here that will ultimately change millions
of people's lives.
And none of them
would have ever come about without a committed focus to mastering one thing,
then mastering another one thing, then...
Now, that does lead
to some imbalance at times.
But in all honesty,
the most successful, wealthy, well known and yes, happiest people who ever
lived totally mastered just a few things. That mastery in just a few areas of
life gave them the freedoms and joy that few people will ever know.
Why?
Because few people
want to work hard enough to master anything.
Most don't understand
the implications of earning what they get.
Most don't
understand, until it's often too late, that things that come too easy or that
were dishonestly gained never stay around long.
What? You thought
your bad luck was just bad luck?
Not bad luck. Bad
beliefs. Bad actions.
And it doesn't matter
how big the gains are...
90% of all million+
dollar lottery winners blow it all very quickly and spend the rest of their
lives bitter and with nothing...
But not you.
You're going to set a
big goal right now, take concrete steps toward reaching it and make decisions
that will support you on your path to success.
And this will all
start to make sense.
Don't read this and
forget about it. Do something now or your chance will be lost.
All right! There's hope for you!
Have a Wonderful Day.
Gerald
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